Netzero, Inc.

Colin Giffen

Stacy Haitsuka

Harold MacKenzie

Marwan Zebian

Terry Warren

Ronald Burr

Shane Blaser

W Shane Blaser

Mark Randall Goldston

In accordance with the present invention, there is provided a client application for enabling access to an online service and displaying advertisements while the user is accessing the online service. The client application receives play lists from the online service provider. The play lists include information about advertisements to be played and the order of play. The client application also receives match lists from the online service provider. The match lists include information about advertisements to be played when the user performs certain actions. The client application also displays a wide variety of sponsorship information in connection with the online service. The sponsorship information is displayed in hypertext format. The client application provides the user with information related to a sponsor when the user clicks on hypertext associated with the sponsor.

Sponsorship/advertising for an internet client

In accordance with the present invention, there is provided a client application for enabling access to an online service and displaying advertisements while the user is accessing the online service. The client application receives play lists from the online service provider. The play lists include information about advertisements to be played and the order of play. In conjunction with the client application displaying advertisements, the client application and an online service provider server also track and record the occurrence of hardware and software errors and malfunctions that occur in relation to the provision of the online service. The types of errors may include errors in a communication channel from a local device to an online service provider server, data access errors, and any other errors that may occur in the operation of software and hardware, such as software crashes and the incorrect display of advertisements.

Internet service error tracking

In accordance with the present invention, there is provided a client application for enabling access to an online service and displaying advertisements while the user is accessing the online service. The client application receives play lists from the online service provider. The play lists include information about advertisements to be played and the order of play. The client application displays advertisements continuously within a dedicated client window while the user is connected to and/or using the online service. The client application preferably records informational data related to the user. When the user clicks-on an advertisement, the client application and an online server forward the user's informational data to the advertisement's sponsor. The sponsor uses the information to provide the user with customized information related to the advertisement.

Data pass-through to sponsors

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Northridge, CA, United States of America

Colin Giffen