Amazon Technologies, Inc.

Cody Barnhart

Jim Huang

Yu Gan

Paula Marie Despins

Weam Abu Zaki

Fabian Lutz-Frank Wauthier

Kelly Paulson

Teresa Chen

Kyle Tiffany

Systems, methods, and computer-readable media are disclosed for automated server-based content delivery. In one embodiment, an example method may include determining campaign information for a content delivery campaign, the campaign information comprising a first allocation value for first content, and a second allocation value for second content, determining first observed data comprising a first user response rate for the first content and a second user response rate for the second content, determining an exponentiated gradient algorithm for the content delivery campaign, and determining a reallocation amount to reallocate a portion of the first allocation value to the second allocation value using the exponentiated gradient algorithm based at least in part on the first observed data, wherein the reallocation amount maximizes an output of the exponentiated gradient algorithm.

Automated server-based content delivery

Growing community of inventors

Seattle, WA, United States of America

Cody Barnhart