Yahoo! Inc.

Claude Jones

Todd Christopher Barlok

Naga Viswanathan Malepati

Petra Griffith

James Nieters

Matthew Catrow Crampton

Robert J Collins

Paul Joseph Apodaca

Adam J Wand

Erik R Racho

Vineet Gossain

Lisandro Lejano

A method for organizing an advertising campaign in an Internet environment is provided. The method may include displaying, on a display device, a list of web sites that have attributes that match received selection criteria. The method may also include selecting at least one web site in the list and specifying purchasing information for purchasing advertising space on the at least one web site, associating the at least one web site and the specified purchasing information with an ad group. The web sites in the ad group may have attributes that match the received selection criteria. The ad group may be stored in a memory. The selection criteria may have come by way of an order from an advertiser and may include advertising space position information, demographic information, behavioral information, geographic information, technology information, and web site content information.

Automatic ad group creation in a networked advertising environment

A system and method provide advertisement campaign information about an advertisement campaign to an advertiser. The system includes means for organizing advertisement campaign information into one or more ad groups and a web interface to receive advertiser inputs and provide system alerts about the advertisement campaign information to the advertiser. The system further includes a campaign data store configured to store advertisement campaign account data and an alerting system to produce the system alerts about performance of the advertisement campaign.

Advertiser alerting system and method in a networked database search system

A system and method provide advertisement campaign information about an advertisement campaign to an advertiser. The system includes means for organizing advertisement campaign information into one or more ad groups and a web interface to receive advertiser inputs and provide a visual report including the advertisement campaign information to the advertiser. The system further includes a campaign data store configured to store advertisement campaign account data and a reporting system to produce the visual report about performance of the advertisement campaign. The visual report is based on the organization of the advertisement campaign information into the one or more ad groups.

Advertiser reporting system and method in a networked database search system

In an example embodiment, an online advertising management platform maintains an account that includes data relating to an order for advertising provided by an ad network affiliated with the platform. When the platform receives a login that identifies a user as having access rights to the account, the platform displays a view that includes a window displaying data relating to the order and a toolbar in a standardized location relative to the window. The toolbar includes a tab that displays a count of each informational message (e.g., alert or tip) which relates to the displayed data and which has not been dismissed by the current user. When the user clicks on the tab, the platform displays a tabbed window that includes a list of the informational messages, regardless of whether an informational message on the list has been read or dismissed by another user allowed access to the account.

Notification controls for online collaboration platform

In an example embodiment, an online advertising management platform maintains an account that includes data relating to an order for advertising provided by an ad network affiliated with the platform. When the platform receives a login that identifies a user as having access rights to the account, the platform displays a view that includes a window displaying data relating to the order and a toolbar in a standardized location relative to the window. The toolbar includes a tab. When the user clicks on the tab, the platform displays a tabbed window that includes a list of the informational messages, regardless of whether an informational message on the list has been read or dismissed by another user allowed access to the account. The platform locates the window contiguous to the toolbar over some but not all of the view displaying the data relating to the order.

Window overlay for online collaboration platform

In an example embodiment, an online advertising management platform receives a login that identifies a user as a user allowed access to an account maintained by the platform. The platform displays a toolbar having a textbox that allows the user to search for data relating to all accounts to which the user has access. The platform displays a combo box after the user enters a fixed number of characters in the textbox. The combo box includes a list of descriptions of each data object that is accessible and that is relevant to the fixed number of characters. The platform locates the combo box contiguous to the toolbar over some but not all of the view displaying the data relating to the order. The platform displays a data object, rather than a page of search results, after the user clicks a description of a data object from the combo box.

Growing community of inventors

San Marcos, CA, United States of America

Claude Jones