Meta Platforms, Inc.

Clare Rubin

Chen Huang

Aditya G Bhandarkar

Dheeraj Kumar Singh

Maria Angelidou

You Zhou

William Brock Overcash

A messaging application provides a user interface displaying a user's threads, where each thread includes at least one message between the user and another user. Via the user interface, the user may select a thread to access messages in the thread or to add one or more messages to the thread. The messaging application also displays a sponsored content item along with the threads, but displays the sponsored content item below threads having unread messages to avoid reducing engagement with threads the user is likely to select. In some embodiments, the messaging application predicts a probability that displaying the sponsored content item above a thread including an unread message thread will cause the user not to engage with the thread and displays the sponsored content item above the thread including the unread message if the predicted probability is below a threshold.

Displaying a sponsored content item in conjunction with message threads based on likelihood of message thread selection

In one embodiment, a method includes providing an interface that permits a first user to broadcast a live video to one or more second users. The method also includes determining that at least one predetermined condition for taking a commercial break during the live video has been met. The method also includes, after determining that at least one of the predetermined conditions has been met, displaying a selectable option within the interface that permits the first user to begin the commercial break. The method also includes, after receiving an indication that the first user has selected the selectable option to begin the commercial break, beginning the commercial break by ceasing to display the live video to the one or more second users after a predetermined amount of time and displaying one or more commercials to the one or more second users during the commercial break.

Commercial breaks for live videos

Display screen with graphical user interface

Growing community of inventors

Belmont, CA, United States of America

Clare Rubin