Industrial Technology Research Institute

Chun-Jung Wu

John D H Mai

Pin-Chao Hsu

Bo-Chen Wu

Bing-Chen Kuo

The invention discloses a system and method to implement a business model for advertising revenue that allows advertising hosts to reliably detect registered audience members who respond to advertisements by coming into close physical proximity of designated locations, so that corresponding advertisers may be billed accordingly. A host system operated by the advertising hosts includes a data processing module, an electronic environment, advertisements, and a data communications network. The electronic environment presents content associated with that environment and the advertisements. Audience members who see the advertisements and respond by coming into close proximity to the designated locations associated with the advertisements are then detected by readers. An embodiment of the system and method utilizes RFID tags placed at the designated locations, and it utilizes RFID readers cared by audience members used to detect the tags when audience members come into close proximity of the tags.

System and method to implement business model for advertising revenue by detecting and tracking audience members who visit advertiser designated locations

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Hsinchu, Taiwan

Chun-Jung Wu