Tencent Technology (Shenzhen) Company Limited

Chuanjiang Luo

Lei Xiao

Dapeng Liu

Yong Li

Yang Wang

Lei Jiang

Wei Xue

Xue Bai

Shubin Zhang

Peili Lv

Yajuan Song

Lili Zhao

Jinjing Liu

Miao Xu

A method and device for processing promotion information and a system are provided. The method includes that: agreement information and exposure requirements of all promotion information within a preset period are acquired (); directional delivered targets are determined according to the agreement information and the exposure requirements, and the directional delivered targets are split into multiple non-intersected delivered target sets (); the promotion information is delivered to users corresponding to the corresponding delivered target sets according to the exposure requirements (); statistics about social propagation amounts of to the delivered promotion information is made in real time in a delivery process (); and exposure parameters are corrected according to the social propagation amounts (), so that delivery of the promotion information is regulated in real time. By the method, the effectiveness and accuracy of delivering the promotion information may be improved.

Method and device and system for processing promotion information

A method and a device for selecting data content to be pushed to a terminal are disclosed. In some embodiments, the method includes: acquiring a user identifier, and acquiring a characteristic value, corresponding to the user identifier, in a preset user attribute type; acquiring data content, and searching for a decision tree object corresponding to the data content; locating a leaf node corresponding to the user identifier in the decision tree object based on the characteristic value, corresponding to the user identifier, in the preset user attribute type; and acquiring the number of clicks and the number of pushes stored in the located leaf node, generating a selection reference value based on the number of clicks and the number of pushes, and selecting, based on the selection reference value, data content to be pushed to a terminal corresponding to the user identifier.

Method and device for selecting data content to be pushed to terminal, and non-transitory computer storage medium

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Shenzhen, China

Chuanjiang Luo