Google Inc.

Optimizely, Inc.

Chrix Erik Finne

Surojit Chatterjee

Jignashu Parikh

Benjamin G Darnell

Gaurav Jain

Alex Gawley

Tyler Brandt

Richard Klafter

Meng Xiao He

Jonathan Dobbie

Ajith Arthur Mascarenhas

A variation testing system environment for performing variation testing of web pages and applications is disclosed. Users requesting a view from a content provider are not randomly assigned to one of a plurality of variations of the view. Rather, a function is applied to each user's identifier in order to determine which variation of the view is provided to a client device of the user.

Determining variations of content to provide to users in variation testing of content

A mobile device, including an accelerometer and a processing unit receiving signals from the accelerometer and determining motion information of the mobile device based on the received signals is disclosed. A content selector selects a media format for content based on the physical state of the mobile device as indicated by the signals from the accelerometer. A display device displays the content in the selected media format. When the motion is a predetermined type of motion, the received content is withheld from being displayed by the display device. A machine learning apparatus is provided as the content selector.

Method and apparatus using accelerometer data to serve better ads

An advertisement distribution system can generate advertisement creatives having annotations and advertisement microsites using content extracted from landing web page documents. An advertisement module of the advertisement distribution system can analyze landing pages and other documents to identify relevant information, such as a phone number for a click-to-call annotation, an address for a merchant, and additional product information. The advertisement module can automatically generate the advertisement creatives and/or microsites using the extracted content. The microsite can include less data intensive content than the landing page and be linked to the advertisement creative. In this way, the less data intensive microsite can be downloaded and displayed in response to a user selecting the advertisement creative rather than downloading the landing page. This supports quicker advertisement browsing and is especially useful for serving advertisements on wireless devices having slower download speeds.

Annotated advertisements and advertisement microsites

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for distributing and presenting of electronic content. One method provides an enhanced ordering of ranked documents, in which one or more lists of documents that have been published in a web feed, a time that each document was published in the web feed, and a content-based ranking of a ranked subset of the documents are obtained, the documents collectively including ranked documents which are members of the ranked subset of the documents, and unranked documents which are not members of the ranked subset of the documents. Furthermore, a user interface is provided which displays links to a plurality of the ranked documents, ordered according to the content-based ranking, and which simultaneously displays links to a plurality of the unranked documents, ordered chronologically based on the time that each respective document was published in the web feed.

Ordering of ranked documents

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San Francisco, CA, United States of America

Chrix Erik Finne