Yahoo! Inc.

Excalibur Ip, LLC

Google Inc.

R2 Solutions, LLC

Christopher William Higgins

Marc Eliot Davis

Joseph James O'Sullivan

Ronald Martinez

Christopher T Paretti

Chris Theodore Kalaboukis

Athellina Athsani

Rahul Nair

Simon P King

Robert Carter Trout

Marco Boerries

Michael Spiegelman

Nicola Stefano Ghezzi

Ori Zaltzman

Carrie Burgener

Ron Martinez

Nathanael Joe Hayashi

Luke Wroblewski

Keith D Saft

Paul Callan

Christopher S Jaffe

Christopher Kalaboukis

Nathaniel Joseph Hayashi

David Ayman Shamma

Meher Tendjoukian

Duane R Valz

Lee J Parry

Julie Herendeen

George Grinstead

A system and method to facilitate word-of-mouth advertising and sales support associated with displayed media objects on distributed networks is described. The system provides one or more advocates to a network user accessing advertising of a brand, product, or service. One or more of the advocates may be socially related to the user. User interactions with the advocates are facilitated through a real-time communication network, follow-on commercial activity is tracked, and the value of word-of-mouth advocacy is captured and distributed.

System and method for user interaction detection and communication

A system and method for Context Enhanced Mapping. A request is received from a user over a network for a map comprising an identification of a physical location, and at least one criteria. The physical location is mapped. Spatial, temporal, topical, and social data available to the network relating to the physical location and criteria is retrieved using a global index of data available to the network and prioritized for inclusion based upon the user and context of the request. The map of the physical location and at least some of the retrieved spatial, temporal, topical, and social data is displayed on a display medium.

System and method for context enhanced mapping

The disclosure describes systems and methods delivering communications associated with delivery conditions in which the occurrence of the delivery condition is determined by monitoring information received from a plurality of sources via multiple communication channels. The message delivery systems allow messages to be delivered to any 'Who, What, When, Where' from any 'Who, What, When, Where' upon the detection of an occurrence of one or more &#x201c;Who, What, When, Where&#x201d; delivery conditions. A message (which may be any data object including text-based messages, audio-based message such as voicemail or other audio such as music or video-based prerecorded messages) is delivered in accordance with delivery conditions based on any available data, including topical, spatial, temporal, and/or social data. Furthermore, because the systems coordinate delivery of messages via multiple communication channels and through multiple devices, the communication channel for delivery of a message may be dynamically determined based on the delivery conditions.

System and method for conditional delivery of messages

The disclosure describes systems and methods of ranking user interest in physical entities based on the attention given to those entities as determined by an analysis of communications from devices over multiple communication channels. The attention ranking systems allow any 'Who, What, When, Where' entity to be defined and ranked based, at least in part, on information obtained from communications between users and user proxy devices. An entity rank is generated for entity known to the system in which the entity rank is derived from the information in communications that are indicative of user actions related to the entity. The entity ranks are then used to modify the display of information or data associated with the entities. The system may also generate a personal rank for each entity based on the relation of the entity to a specified user.

Computerized systems and methods of mapping attention based on W4 data related to a user

A system and method for improved mapping and routing. A request for the determination of a route is received over a network. The request comprises an identification of a requesting user, and at least one objective. Spatial, temporal, topical, and social data available to the network which relating to the requesting user and the request objectives are retrieved using a global index of data available to the network. At least one entity which satisfies at least one request objective and which has a physical location known to the network is selected using the retrieved spatial, temporal, topical, and social data. At least one physical route is mapped between a starting location and the selected entity and is displayed on a display medium. Sponsored and recommended content available to the network which relates to the requesting user, and at least one objective can additionally be displayed on the display medium.

System and method for improved mapping and routing

A system and method for verified monetization. A definition of a commercial campaign is received wherein the definition comprises an identification of an advertiser and an advertisement, at least one trigger condition, at least one monetization condition, at least one verification policy, and at least one monetization action, wherein trigger conditions relate to the occurrence of trigger events, the monetization conditions relate to location data relating to at least one person, verification policies relates to the reliability of the location data, and the monetization actions relates to payments to payees. When an indication of an association between a user and the advertisement is received, the user is associated with the commercial campaign. When the occurrence of trigger events is detected, if the campaigns monetization conditions and verification policies have been satisfied, payees are paid according to the campaign's monetization actions.

System and method for verified monetization of commercial campaigns

Apparatus, interfaces, and computer instructions are provided for establishing an association between a user and a declared interest, such as a brand or some other subject, and for generating a map to display the interests of one or more users. An association is established between an interest identifier, a user, and target object selected based upon an action of the user. The target object may include a location that may be specified by coordinates. The action may include selection of the at least one location by the user. Selection may include selecting a user interface feature that causes the at least one location to be selected based upon a geographical position of the user. The position may be determined by a Global Positioning System device carried by the user. Techniques are also disclosed for identifying people who are potentially interested in a given interest, or in a second interest related to a first interest, based on previously established interest-location-user associations.

Computerized system and method for generating and updating a map user interface

Routing information (e.g., routing information displayed in an electronic map or provided as verbal travel directions) is generated and presented to a user in a tailored manner. A request for routing information is received from a user. Spatial data, temporal data, social data, or topical data is retrieved that is related to the user and/or to a location or change of location of the user. Based on the retrieved data and the routing information, information display data is generated, and is provided to an electronic device of the user to generate an information display. An attribute of the information display is configured/modified based on the location information and/or on the spatial data, temporal data, social data, and/or topical data. For example, a display attribute and/or an audio attribute of the information display may be modified.

Optimization of map views based on real-time data

System and method for word-of-mouth advertising

A system and method for deriving income from URL based context queries. A URL based user context query is received over a network from a user, wherein the user context comprises at least one user context criteria. A query is formulated based on the context criteria so as to search for user profile data, social network data, spatial data, temporal data, topical data and context query bid data that is available via the network and relates to the context so as to identify entries in a context query bid database that relate to user context criteria. A dynamic webpage is generated having content relating to the query and advertisements associated with the selected bid are inserted into the webpage. The dynamic webpage is transmitted to the user. The advertiser associated with the selected bid is charged a fee when a user interface event relating to the dynamic webpage occurs.

Computerized systems and methods for generating a dynamic web page based on retrieved content

A system and method for presentation of media related to a context. A request is received over a network from a requesting device for media related to a context, wherein the request comprises at least one criteria. A query is formulated based on the context criteria so as to search, via the network, for user profile data, social network data, spatial data, temporal data and topical data that is available via the network and relates to the context and to media files so as to identify at least one media file that is relevant to the context criteria. A playlist is assembled via the network containing a reference to the media files. The media files on the playlist are transmitted over the network to the requesting device.

System and method for presentation of media related to a context

A system and method for data privacy in URL based context queries. A reference to a data object is received from a user. At least one entity that controls the data object is identified via the network. At least one permission for the data object is retrieved via the network, wherein the permission is associated with the entity that controls the data object. It is then determined, via the network, if the user is permitted to access to the data object using the permission for the data object and spatial data, temporal data social data and logical data available to the network that relates to the user and to the permission for the data object. If the user is permitted access to the data object, access is granted to the data object, and if the user is nor permitted access to the data object, access is denied to the data object.

System and method for data privacy in URL based context queries

Interest mapping system

Systems and methods of mapping attention

Growing community of inventors

Portland, OR, United States of America

Christopher William Higgins