Comscore, Inc.

Christopher Shea Haarstick

Frank Pecjak

Ramzi Joseph Nasr

Ying Li

Patrick James Kemp

Devin Shields

Steven Millman

Todd Talkington

The systems and techniques described herein measure advertisement effectiveness of behavior-based outcomes (e.g., site visit, number of pages consumed, searches, online and offline transactions). The system implemented an automated model to measure the impact of exposures and impressions on outcomes using uses panel data, cookie-based data, and combinations thereof. The techniques use test and control approach to calculate effectiveness, where the test group are those exposed to a campaign and a control group who is not exposed. For those exposed, a running analysis of impressions (and other variables) in a pre period is used to determine behavior based outcomes over a set time period after that exposure. As a result, the automated model is able to generate metrics that show absolute and relative impacts on future behavior.

System and method for measuring the relative and absolute effects of advertising on behavior based events over time

Panel and census data representing accesses by sets of users with multiple types of media platforms to media content associated with multiple media entities is accessed. An overlap in the accessed panel data that represents users who have accessed media content associated with the media entity with more than one of the multiple types of media platforms is determined. Based on the accessed panel data, the determined overlap in the accessed panel data, and the accessed census data, an overlap function that estimates an overlap in the accessed census data is derived. The derived overlap function is applied to census data associated with a media entity to estimate an overlap in the census data associated with the media entity. The overlap in the census data represents users who have accessed media content associated with the media entity with more than one of the multiple types of media platforms.

Multi-platform overlap estimation

Growing community of inventors

Reston, VA, United States of America

Christopher Shea Haarstick