Stubhub, Inc.

Christopher Pierce

Sandy Ngo

Adriane McFetridge

James Suller

Wagner Gomez

Randolph Minde

Systems and methods for creating a recommendation engine of a process modeling server and automatically comparing tickets by the recommendation engine are disclosed. The recommendation engine may be generated by digitizing a seat map of a venue that characterizes one or more interrelationships between the seats. After creation, the process modeling server receives a notification that a ticket holder's ticket to an event taking place at a venue has been cancelled or become otherwise unavailable. The process modeling server compares one or more attributes of the now-unavailable ticket to one or more rules maintained by a recommendation engine of the process modeling server. The recommendation engine generates one or more substitute ticket alternatives based on the comparison for selection. The recommendation engine may refine the one or more rules over time based on actual customer selection.

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San Francisco, CA, United States of America

Christopher Pierce