Nbcuniversal Media, LLC

Christopher Lynn

Michael S Levin

Alexandra Paige

Constantinos Hoppas

Rebecca Mason

Carlos Costa

Karthik Rengasamy

Beth Kramer

Naman Diwaker

Craig Gardner

Vanessa Jean Cavorti

David Bohunek

Joshua Butler

Alfred Gutierrez

Adrian Ritchie

David Hollo

Natasha Thandi

Matthew Nash

Rachel A Price

Dipan Majumder

Tatiana Stepanov

Dana Cacciatore

Janice Navea

Christopher Price

Stephane Krzywoglowy

Dominic Insogna

Megan Mauck

Gianna DiGiovanni

Richard Dale

The present disclosure relates generally to techniques for dynamic secondary content insertion into streaming content. More specifically, the present disclosure relates to methods and systems for efficient transcoding and insertion of transcoded secondary content (e.g., advertisements or 'ads') into streamed primary content. Transcoded versions of content are associated and stored with a mezzanine version content identifier. Secondary content selection/insertion indications may use this identifier to select a secondary content independent of a particular transcoded version.

Secondary content transcode pipeline

Systems and methods for pulsing and controlling quality of content are provided. An automated QC system that automatically monitors (e.g., pulses) content for any changes by third-party servers and subsequently deactivates problematic content may improve user experience in relation to viewing content and enhance revenue gains for the content provider. For example, a confidence tool may identify problematic changes to the content via a pulsing mechanism, in which content is identified for deactivation until changes to the content meet the specification of the content presentation services. Active (e.g., live) or in-flight (e.g., scheduled to be live) content may continue being pulsed for any modifications unless it has been deactivated

Systems and methods for pulsing content

Systems and methods for detecting duplicate frames is provided. An automated duplicate frames detection service may extract one or more frames from content and determine a hamming distance between each of the extracted one or more frames and adjacent frames. In response to determining the hamming distance is less than a threshold hamming distance, the duplicate frames detection service may determine duplicate frames. In turn, the duplicate frames detection service may determine the duplicate frames are created without intent in response to determining the average distance between the one or more duplicate frames meets threshold criteria and provide an indication of the one or more duplicate frames without intent to a client device.

Duplicate frames detection

Systems and methods for controlling quality of content are provided. Programmatic ad buying may facilitate and expedite ad buying via an automated process. However, quality control via a conventional ad buying process is done with manual intervention. A confidence tool may request, from a programmatic content library of a content provider, to analyze a content tag associated with programmatic content. The confidence tool may determine whether the content tag meets confidence criteria (e.g., specifications of a content presentation service). The confidence tool may notify the content provider of whether the content tag meets the confidence criteria. Based on this notification, the content provider may approve the content to be run or reject the content to prevent problematic content from running on the content presentation service.

Systems and methods for programmatic quality control of content

Systems and methods for controlling quality of content is provided. A confidence tool of an automated quality control system may receive a request to analyze a tag indicating content to be presented by a content presentation service. The tag may be indicative of a link to the content and a tracking pixel associated with the content. The confidence tool may determine whether the tag meets criteria (e.g., pixel whitelisting criteria, specification of a content presentation service). The confidence tool may notify a user whether the tag meets the criteria to prevent problematic content from being presented by the content presentation service.

Systems and methods for controlling quality of content

An apparatus, system and method for deactivating problematic secondary content are provided. This approach involves a deactivator component receiving data associated with an indication of a change to one or more secondary contents, a secondary content playback report, and/or a secondary content quality of experience (QoE) via data sources. After identifying the problematic secondary content, the deactivator component may request a secondary content provider to deactivate the problematic secondary content by deactivating a target resource associated with the secondary content instance, the secondary content, the secondary content unit, or the placement. In particular, the deactivator component may also provide feedback or reason for deactivating the secondary content. Incorporating a central component such as the deactivator component in a system that monitors quality of secondary component, ensures time and resource efficiency, reduces revenue loss for the secondary content provider, and maintains an uninterrupted experience for users when viewing secondary content.

Systems and methods for deactivating problematic content

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Brooklyn, NY, United States of America

Christopher Lynn