Microsoft Technology Licensing, LLC

Christopher Jon Jewell

Franco Salvetti

David D Ahn

Krishnan Thazhathekalam

Andrea Ryerson Burbank

David Simpson

Architecture that uses content from off-page data sources such as feeds (e.g., yellow pages, coupons, social networks, commerce, etc.) to present additional, relevant information in association with search results. The additional and relevant information is directly relevant to the implicit task the user is trying to accomplish. The architecture includes online and offline mechanisms that identify an entity represented on a web page and look-up information related to that entity in disparate data sources. Relevance heuristics are employed to determine which of the available entity data to show in the caption given the user query, the web page, and the underlying user task (other known information about the user such as geographic location).

Use of off-page content to enhance captions with additional relevant information

Architecture that inserts one or more label items in search result entries. In addition to the typical search result caption (title, snippet, and link), the architecture includes the label component of one or more of the label items in the result entry. The number and type of label annotations are based on the query. When a particular label item is selected (e.g., hover, mouse click), a presentation component (e.g., expansion object, pop-up window) launches proximate to a label item in response to interaction with the label item and presents additional information from the target webpage. The additional information can include an action and data related to the search result entry and the target webpage. The data can be obtained from a data source other than the target webpage.

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Christopher Jon Jewell