Nbcuniversal Media, LLC

Christopher J Falkner

Daniel Berkowitz

Myra Einstein

Sheau Bao Ng

Arturo Vermolen

Matthew McKenna

Scott Wolynski

Glenn Arthur Reitmeier

Systems and methods are provided for allowing responses to offers displayed with digital content. The responses may be provided on a receiver system via a conventional feedback through the same distribution channel through which the content and offer were provided, or through an alternative channel, with data being transmitted from an alternative channel device to a transacting entity. For time-shifted playback, content is identified and time-adapted offers may be provided, taking into account factors such as the content, the time of play back, the date of play back, and so forth. The alternate response channel may be more suitable for time-adapted offer responses then for contemporaneously transmitted offers.

Digital content and response processing system and method

A system for coordinated playback of time-shifted content with time-adapted complimentary content is provided. The time-shifted content may be played back from storage media, both local and remote. Time-shifting may occur by independent playback such as from optical discs and other memory devices, as well as from user manipulation of features in a playback system based upon real-time or near real-time content distribution. The content is identified, along with timing information identifying where in the content the playback is occurring. Time-adapted complimentary content may then be selected and transmitted to the playback system. Such time-adapted content may include advertisement, product and service offerings, complimentary information, audio and/or video content, and so forth.

Time-adapted content delivery system and method

Supplementary digital content is provided to be played with primary digital content on a media device, such as a television, handheld device, smart phone, computer, and so forth. The primary digital content is sampled, and the time of the sample is noted. The primary digital content is identified, and the supplementary digital content is selected and transmitted, with an indication of timing for play of the supplementary digital content based upon the sample time. Synchronization of the primary and supplementary digital content playback is based upon reference to the sample time.

Sampled digital content based syncronization of supplementary digital content

Primary digital content played on a media device, such as a television, handheld device, smart phone, computer, or other device, is sampled and data is derived from the sample for identification of the primary digital content. Automatic content recognition is performed to determine the primary digital content. The time of the sample may also be determined. Supplementary digital content is then selected and transmitted to the media device, or to another device, based upon the identified primary digital content. The supplementary digital content may be adapted in layout, type, length, or other manners, based upon the platform and/or configuration of the media device or any other device to which the supplementary digital content is transmitted.

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Hoboken, NJ, United States of America

Christopher J Falkner