Amazon Technologies, Inc.

Wetpaint.com, Inc.

Christopher Edgar Newell

Werner Koepf

Dmitry Frenkel

Alex David Weinstein

Jacob D Cohen

Bo Steven Finneman

Matthew R Smith

Nasreen AbdulJaleel

Natalie F Gordon

Embodiments are directed towards dynamically managing contextual recommendations that can be employed with content when provided to a channel. A test for a variable having at least two outcomes may be determined to be employed with selected content. Each outcome may correspond to a different contextual recommendation. An outcome to employ with the content may be randomly determined/selected such that each of the outcomes of the test is selected a substantially similar number of times. The content may be modified and/or provided to the channel based on contextual recommendations that correspond to the determined outcome. Actions associated with a plurality of content may be monitored and/or analyzed to determine metrics for each outcome of a test. A comparison of the metrics for each outcome may be utilized to determine a preferred outcome for the test.

Dynamic playbook: experimentation platform for social networks

A system for maintaining gift lists for other persons is presented. The system includes a data store and a computing device. The data store stores at least information related to items available for purchase. The computing device is in communication with and has access to the data store. Moreover, the computing device is configured to create a gift list. The gift list includes references to items that are available for purchase by a user, and that are selected by a user as potential gifts for another. Additionally, access to the gift list is controlled by the user that created the gift list. The computing device is further configured in such a way as to add a reference to an item to the gift list while the user browses the items available for purchase.

Creating and maintaining electronic gift lists

Creating and maintaining gift lists in online shopping

Growing community of inventors

Seattle, WA, United States of America

Christopher Edgar Newell