Salesforce Com, Inc.

Christopher Bennett Ramsey

Christopher Daniel Newton

Marcel Albert Lebrun

A method and system for determining on-line influence in social media is disclosed. A recursive site influence modeling module computes a site influence from aggregated viral properties of content hosted by the site and further integrates, in the formulation of the site influence model, the influence of commentors, commenting on the hosted content, and the influence of individuals cited in the content. The influence of the commentors and individuals is calculated by aggregating viral properties of related content and as well by taking into account the influence of outlets owned by the commentors and the individuals.

Method and system for determining on-line influence in social media

A targeted advertising system and method based on memes contained in content sources are disclosed. Content matching keywords-defining topics are identified from content sources and are further processed to extract the memes. Ad networks servicing the content are also identified and their reach for each meme determined. The system and method extract also viral dynamics of the content associated to a meme and use the aggregation of the viral dynamics as a measure of engagement level for the meme. The system and method allow a Marketer to select a meme based on the engagement level and to run an ad campaign against the meme. The advertisements are delivered through an Ad network and inserted at the meme page level when the content hosting the meme is accessed, the Ad network being selected based on its reach.

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Fredericton, Canada

Christopher Bennett Ramsey