Meta Platforms, Inc.

Christopher Albert Wilkens

Nicolas Emilio Stier Moses

Eric Michael Sodomka

Dominic Coey

Okke Joost Schrijvers

An online system identifies an opportunity to present content to a viewing user and sends candidate content items eligible for presentation to the viewing user for display to a client device associated with the viewing user. The online system computes an estimated value associated with presenting a candidate content item to the viewing user based at least in part on a bid amount associated with the candidate content item and communicates the value to a content-providing user associated with the candidate content item. Based on information received from the client device describing the placement of one or more candidate content items within a feed of content items presented to the viewing user, the online system calculates a detrimental effect of presenting the candidate content item on user engagement with the online system by the viewing user and computes an adjusted value associated with its presentation based on the detrimental effect.

Computing a value associated with presenting a content item to a user of an online system based on a detrimental effect of a placement of the content item within a feed of content items

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Sunnyvale, CA, United States of America

Christopher Albert Wilkens