Unilever Home and Personal Care USA, Division of Conopco, Inc.

Christine Elizabeth Kennedy

John DePiano

Mark Dziersk

Michael Massaro

Thomas Nikolaos Morikis

Anthony Pannozzo

Douglas Ryan Eli

Carlos Ortiz-Valero

Miles Hugh Eddowes

Gail Eileen Gibford

A test method is described for comparing the relative affinity of products for a target substance using a substrate ordinarily and visibly sensitive to the products. The test method is useful in one embodiment for comparing the ability of harsh cleansers to remove fatty acids from the skin with mild cleansers that do not remove fatty acids to the same extent using a visually compelling substrate, such as a fresh cut flower.

Test method

A diagnostic article and method is disclosed wherein the article includes a mirror, a plurality of attribute selection sites arranged along or associated with the mirror with each of the sites having a plurality of choice selectors, and an output for recommending at least one personal care product based upon input from the choice selectors. A diagnostic for skin includes attribute selection sites hosting questions related to a customer's age, skin coloration, dryness, sunburn susceptibility, pimple breakout affinity, wrinkle formation and pore size. Hair, dental and underarm products may also be personalized by the diagnostic system. The mirror allows a customer in-store to more accurately answer attribute questions through reference to the customer's mirror reflection.

Article and method for selection of individualized personal care products

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Trumbull, CT, United States of America

Christine Elizabeth Kennedy