Adeia Media Holdings LLC

Brightcove Inc.

Christian D Moosman

Albert John McGowan

Nicholas Maultsby

Niko T J Huffman

Albert John Mcgowan

Niko Tj Huffman

Techniques described herein provide for a live advertising processing engine service to act as an intermediary between client applications and advertising networks. The live advertising processing engine service can provide an interface with which the client can interact, via an application programming interface (API) or directly through the use of a standardized language, thereby allowing client applications to receive advertisement data without the need to be customized to communicate with specific advertising networks. The live advertising processing engine service can further track where, in playback the live content, a client currently is, to indicate to the client—or other application—when advertisement breaks are and/or provide supplemental advertisement information to enable the client to provide a rich user experience.

Live ad processing engine service

Techniques described herein provide for a live advertising processing engine service to act as an intermediary between client applications and advertising networks. The live advertising processing engine service can provide an interface with which the client can interact, via an application programming interface (API) or directly through the use of a standardized language, thereby allowing client applications to receive advertisement data without the need to be customized to communicate with specific advertising networks. The live advertising processing engine service can further track where, in playback the live content, a client currently is, to indicate to the client&#x2014;or other application&#x2014;when advertisement breaks are and/or provide supplemental advertisement information to enable the client to provide a rich user experience.

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Phoenix, AZ, United States of America

Christian D Moosman