Intuit, Inc.

Christian A Rodriguez

Yao H Morin

Lei Pei

James Rodney Jennings

Jyotiswarup Pai Raiturkar

Systems and methods for generating recommended offers are disclosed. An example method may be performed by one or more processors of a recommendation system and include correlating attributes of users with attributes of offers based on historical data associated with the users and offers, training a machine learning model to predict a user's interest in an offer based on the correlating, obtaining current user data, obtaining current offer data, providing the current user data and the current offer data to the trained machine learning model, generating, using the trained machine learning model, a predicted level of interest that the current user has in each respective current offer of the number of current offers, identifying, among the number of current offers, at least one current offer having a predicted level of interest for the current user greater than a value, and generating one or more recommended offers for the current user.

Method and system for using machine learning techniques to identify and recommend relevant offers

User data from users/consumers is transformed into machine learning training data including historical offer attribute model training data, historical offer performance model training data, and user attribute model training data associated with two or more users/consumers, and, in some cases, millions, tens of millions, or hundreds of millions or more, users/consumers. The machine learning training data is then used to train one or more offer/attribute matching models in an offline training environment. A given current user's data and current offer data are then provided as input data to the offer/attribute matching models in an online runtime/execution environment to identify current offers predicted to have a threshold level of user interest. Recommendation data representing these offers is then provided to the user and the current user's actions with respect to the recommended offers is monitored and used as online training data.

Big data analysis methods and machine learning based models are used to provide offer recommendations to consumers that are probabilistically determined to be relevant to a given consumer. Machine learning based matching of user attributes and offer attributes is first performed to identify potentially relevant offers for a given consumer. A de-duplication process is then used to identify and eliminate any offers represented in the offer data that the consumer has already seen, has historically shown no interest in, has already accepted, that are directed to product or service types the user/consumer already owns, for which the user does not qualify, or that are otherwise deemed to be irrelevant to the consumer.

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Palo Alto, CA, United States of America

Christian A Rodriguez