Electronic Arts Inc.

Kabam, Inc.

Aftershock Services, Inc.

Chris Yu

John Kim

Kevin Chanthasiriphan

Wynne Chyou

Albert Wei

Bryan Tsao

A system and method for providing in-game advertising to assist in recruiting of affiliation members in an online game. The system and method include receiving affiliation advertising bids from affiliations for advertising opportunities. A bid indicating an aggregate amount of consideration is pledged by multiple users in an affiliation on behalf of the affiliation in a competitive auction with other affiliations for an advertising opportunity and determining winning affiliation advertising bids in competitive auctions for advertising opportunities. The system and method further include effectuating presentation of affiliation advertising content in advertising opportunities for affiliations that submit winning affiliation advertising bids such that in response to the first affiliation advertising bid being determined to be the winning affiliation advertising bid in the competitive auction for the first advertising opportunity, affiliation advertising content associated with the first affiliation is presented in the first advertising opportunity.

System and method for in-game advertising to assist in recruiting of affiliation members

A system and method for executing an instance of an online game to facilitate participation of the user in the online game. The system and method include executing actions in the instance of the online game that are delayed from reception of corresponding action requests by wait times associated with the actions. The system and method include effectuating presentation of speed-up quest offers to the user for wait times that are open. The system and method include detecting successful performance of speed-up quests by the user in the online game and implementing speed-ups associated with the speed-up quest offers on open wait times in the online game in response to successful performance of offered speed-up quests by the user in the online game. The system and method include in response to detection of successful performance of the first quest in the online game during the first open wait time implementing a first speed-up by reducing the first open wait time.

System and method for providing speed-up quest offers to users during idle time

Growing community of inventors

San Francisco, CA, United States of America

Chris Yu