Excalibur Ip, LLC

Choulwon Lee

Joseph Kim

Jin Wan Choi

Kyungsung Shon

Jaebong Kim

There is provided a method of registering advertisements for display on an electronic map through the use of an advertisement registration server. The advertisement registration server receives an access request from a terminal via the network. The server then searches a map information database for predetermined map information and transmits searched map information to the terminal. The predetermined map information is associated with center coordinates and a scale value. Further, the predetermined map information is structured into a lattice having a plurality of lattice units. From the terminal, the server receives an advertisement contents registration request having advertisement information identifying one or more of the plurality of lattice units. The server registers in an advertisement database the advertisement information in association with the one or more lattice units identified in the registration request, and the center coordinates and the scale value of the predetermined map information.

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Seoul, South Korea

Choulwon Lee