Snap Inc.

Chinmay Lonkar

Celia Nicole Mourkogiannis

Nathan Kenneth Boyd

Newar Husam Al Majid

Andrew Grosvenor Cooper

Edward Koai

Matthew Lee Cook

Zachary Lupei

Yue Hu

Brian Yee

Charles Melbye

Alex Beltyukov

Wenbin Chen

Zuoyou Gu

Lu Lu

Timothy Kautz

Chiung-Fu Shih

Jiawen Zeng

Dongguang Zhao

Jong-Hwi Lee

Ian Anthony Wehrman

David Michael Hornsby

Zhimin Wang

Khalil Chatoo

Jeffrey Kile

Jacob Catalano

Ivan King Yu Sham

David Phillip Taitz

David B Lue

John Cain Blackwood

Kevin Lee Penner

Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for selecting ads for a video. The program and method provide for receiving a request for an ad to insert into a video playing on a client device, the request including a first content identifier that identifies a first type of content included in the video; determining a set of content identifiers associated with the first content identifier, the set of content identifiers identifying second types of content to filter with respect to providing the ad in response to the request; selecting an ad from among plural ads, by filtering ads tagged with a second content identifier included in the set of content identifiers; and providing the selected ad as a response to the request.

Selecting ads for a video within a messaging system

Display screen or portion thereof with a graphical user interface

Display screen or portion thereof with a transitional graphical user interface

Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for inserting ads into a video. The program and method provide for receiving a request to play a video, the video comprising plural shots separated by breakpoints, each shot of the plural shots corresponding to a contiguous sequence of video frames that is free of cuts or transitions; initiating, in response to receiving the request, playback of the video from a selected shot of the plural shots; receiving indication of an ad to present at a breakpoint following the selected shot; determining, in response to receiving the indication, that a first threshold amount of time has passed since initiating the playback of the video; and inserting, based on the determining, the ad at the breakpoint following the selected shot.

Inserting ads into a video within a messaging system

Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for displaying content feeds within a messaging system. The program and method provide for receiving, by a messaging application associated with a user, user input corresponding to a request for a first content feed, the first content feed comprising a first plurality of media content items provided by one or more friends of the user; providing for display of the first content feed; determining, by the messaging application, that display of the first content feed is complete; and providing, in response to determining that display of the first content feed is complete, for display of a second content feed, the second content feed comprising a second plurality of media content items provided by one or more content providers to which the user subscribes with respect to the messaging application.

Displaying content feeds within a messaging system

Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for displaying a profile from a content feed within a messaging system. The program and method provide for receiving by a messaging application, first user input corresponding to a request for a content feed, the content feed comprising a plurality of media content items; providing, in response to receiving the first user input, for display of the content feed; receiving, by the messaging application, second user input of a predefined gesture performed with respect to a first media content item of the plurality of media content items; determining, in response to receiving the second user input and based on the first media content item, to display a public profile associated with the first media content item; and providing, based on the determining, for display of the public profile.

Displaying a profile from a content feed within a messaging system

Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for setting ad breakpoints in a video. The program and method provide for accessing a video; determining plural shot boundaries for the video, each shot boundary defining a shot corresponding to a contiguous sequence of video frames that is free of cuts or transitions; and for each shot boundary of the plural shot boundaries, performing a set of breakpoint tests on the shot boundary, each breakpoint test configured to return a respective score indicating whether the shot boundary corresponds to a breakpoint for potential insertion of an ad during playback of the video, calculating a combined score for the shot boundary based on combining the each of the respective scores, and setting, in a case where the combined score meets a threshold value, the shot boundary as the breakpoint.

Setting ad breakpoints in a video within a messaging system

Disclosed are systems, methods, and computer-readable storage media to provide for progressive display of attachments on a mobile device. In some aspects, a method includes determining a sequence of media for presentation to a user, determining to insert new media between two media of the sequence of media. In some aspects, the new media may be a short form video. The method may further include receiving touch screen input while presenting the new media, and presenting additional media in response to the touch screen input. In some aspects, the additional media may be a long form video. In some aspects, additional input may be received while the additional media is presented. The new input may request a further media be presented. The further media may be a software installation dialog or a web page.

Progressive attachments system

A collection management system presents, as part of a content discovery session, a first content item from a content discovery collection that includes a plurality of content items that are ordered sequentially for presentation. In response to receiving an advancement input, the collection management system determines whether a number of content items presented as part of the content discovery session meets or exceeds a threshold number of content items, and whether an amount of elapsed time of the content discovery session meets or exceeds a threshold amount of time. The collection management system presents a first alternate content item as part of the content discover session. The first alternate content item is not included in the content discovery collection. After presenting the first alternate content item, the collection management system presents a second content item from the content discover collection that is ordered after the first content item.

Alternate content insertion logic

Disclosed are systems, methods, and computer-readable storage media to select content to present to a user are disclosed. In one aspect, a method includes determining a content consumption rate of the user, and selectively presenting content to the user based on the content consumption rate. The content consumption rate may be determined based on a number of media content presented to the user over a period of time. If the number is above a threshold, a first type of content may be presented, while if the number is below (or equal) to the threshold, a second type of content, or in some aspects, no content, may be presented. After the selective presentation, additional content may be presented regardless of the content consumption rate.

Selecting content for high velocity users

Systems, devices, and methods for progressive attachments

Growing community of inventors

Playa Vista, CA, United States of America

Chinmay Lonkar