Institute for Information Industry

Chia-Chun Shih

Tse-Ming Tsai

Systems and methods for measuring behavior characteristics. For at least one specific user, a first concern score for respective key terms is calculated according to use frequency of respective key terms of network content corresponding to the specific user and all users. A first relation matrix for at least one specific key term is calculated according to at least two users corresponding to respective interaction behaviors between the key terms and a type weighting corresponding to respective interaction behaviors. A first interaction score for the specific user regarding the specific key term is calculated according to the first relation matrix. A first characteristic score for the specific user regarding the specific key term is calculated according to the first concern score and the first interaction score.

Systems and methods for measuring behavior characteristics

Advertisement selection systems and methods for internet articles are provided. A personal advertisement agent generates an article characteristic value according to an internet article edited by a content editor. An advertisement server selects at least one of the advertisements according to the article characteristic value, a specialty characteristic value, and advertisement characteristic values of respective advertisements, wherein the specialty characteristic value is generated according to historical articles published by the client. The selected advertisement is integrated and published with the internet article.

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Taipei, Taiwan

Chia-Chun Shih