Yahoo! Inc.

Excalibur IP, LLC

Chi-Wa Ng

Shih-ting Huang

Chia-Yen Liu

Pin-Kuan Lee

Wei-Han Li

Shih-Ping Lu

Ling-Wei Huang

Huai-Hsing Huang

Dai-Yan Chen

A computer-implemented method for automatically pausing advertisements based on user attention includes rendering a digital video to a user, in response to the user initiating the digital video through a web multimedia player. The computer-implemented method also includes streaming an advertisement to the user once the user begins to watch the digital video and monitoring the user attention as the user watches the advertisement. The user attention is monitored based on keystrokes and mouse movements. Further, the computer-implemented method includes detecting one or more changes in the user attention. Furthermore, the computer-implemented method includes pausing the advertisement automatically at instance of detecting the one or more changes. Moreover, the computer-implemented method includes detecting the one or more changes that directs the user attention to the paused advertisement and resuming streaming of the advertisement.

Method and system for automatically pausing advertisements based on user attention

Growing community of inventors

Macau, China

Chi-Wa Ng