Microsoft Technology Licensing, LLC

Chenhui Zhai

Daniel Francis

Jeremy Lwanga

John Wu

Wenjun Wu

Xuan Lu

Bijal Parikh

Jeffrey Wong

Sarah Yu

Techniques are provided for dynamically generating content. A request for content about a first entity is received from a client device. In response to receiving the request, an identity of a second entity of the client device is determined. Based on the identity, attributes of the second entity are identified. It is determined whether the attributes satisfy targeting criteria of a campaign that was initiated by the first entity. In response to determining that the attributes satisfy the targeting criteria, a first number of entities that (i) share one or more attributes in common with the second entity and (ii) satisfy the targeting criteria is determined. Also, a second number of entities that share the one or more attributes in common with the second entity is determined. A ratio is calculated based on the two numbers. First content that specifies the ratio is sent to the client device for display.

Customizing requested electronic content based on requesting entity information and contextual information

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Sunnyvale, CA, United States of America

Chenhui Zhai