Tencent Technology (shenzhen) Company Limited

Cheng Ling

Rui Wang

Leyu Lin

Feng Xia

Ruobing Xie

Yalong Wang

This application provides a content recommendation method and apparatus, an electronic device, and a storage medium. The content recommendation method includes obtaining content feedback information of a target object and content feature information of content that is to be recommended in response to a content recommendation request of the target object, the content feedback information comprising explicit feedback information and implicit feedback information and object portrait information of the target object; performing feature interaction according to the explicit feedback information and the implicit feedback information in the content feedback information, and obtaining behavior preference information; performing feature extraction based on the behavior preference information, the content feedback information, and the content feature information, and obtaining a predicted click-through rate (CTR); and determining, according to the predicted CTR, recommended content from the pieces of content that is to be recommended, and transmitting the recommended content to a terminal device.

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Shenzhen, China

Cheng Ling