Microsoft Technology Licensing, LLC

Chencheng Wu

John P Moore

Jiashuo Wang

Haifeng Zhao

Haowen Cao

Liang Zhang

Yang Chen

Ankit Gupta

Souvik Ghosh

Jing Wang

Thomas Michael Lee

Xiaojing Chen

Steven Kaplan

Aparna Krishnan

Anand Kishore

Tianhao Lu

Yunpeng Xu

Henry Heyburn Pistell

Keyi Yu

Mira Thambireddy

Xiaoqiang Luo

Techniques for securely storing and processing data for training data generation are provided. In one technique, multiple encrypted records are retrieved from a first persistent storage. For each encrypted record, that record is decrypted in memory to generate a decrypted record that comprises multiple attribute values. Then, based on the attribute values and a definition of multiple features of a machine-learned model, multiple feature values are generated and stored, along with a label, in a training instance, which is then stored in a second persistent storage. One or more machine learning techniques are used to train the machine-learned model based on training data that includes the training instances that are stored in the second persistent storage.

Secure storage and processing of data for generating training data

Techniques for a flexible data security and machine learning system for merging third-party data are provided. In one technique, the system receives a data set from a third-party entity and receives selection data that indicates that the third-party entity selected a set of data security policies that includes an encryption option and a data mixing option from among multiple data mixing options. In response to receiving the selection data, the system stores data that associates the set of data security policies with the data set, encrypts the data set according to the encryption option, and persistently stores the encrypted data set. Later, the system decrypts the encrypted data set in volatile memory, generates, based on the data mixing option, training data based on the decrypted version of the data set, trains a machine-learned model based on the training data, and stores the machine-learned model in association with the data set.

Flexible data security and machine learning system for merging third-party data

Entity resolution techniques for matching entity records from different data sources are provided. In one technique, an entity record from a source database is identified along with multiple data items included therein. Each data item corresponds to an attribute of multiple source attributes. For one of the data items that corresponds to a first source attribute, multiple target attributes are identified. A first query is generated that includes the data items and associates the data item with each of the multiple target attributes. A second query that is different than the first query is also generated. Two searches are performed of a target database: one based on the first query and the other based on the second query. A scoring model generates multiple scores, one for each search result. It is determined whether the entity record matches an entity record in the target database based on the set of scores.

Entity resolution techniques for matching entity records from different data sources

Techniques for managing multiple computing systems are provided. A system comprises a content delivery system (CDS) and an entity identification system (EIS). The CDS causes a content item that is associated with a content delivery campaign to be delivered over a computer network to a computing device of a user. The CDS detects that the user performed an action relative to the content item and, in response, creates an action record that indicates a particular entity associated with the user and that indicates an account that is associated with the content item and causes the action record to be made available to the EIS. The EIS, based on the account indicated in the action record, identifies a particular account from among multiple accounts indicated in an account database and searches the particular account for an entity (if any) that matches the particular entity.

Signal generation for one computer system based on online activities of entities with respect to another computer system

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Los Altos, CA, United States of America

Chencheng Wu