International Business Machines Corporation

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Guilherme Steinberger Elias

Marcos Vinicius L Paraiso

Tiago D Generoso

Data-driven evaluation of locations for a proposed business is provided by a method that includes identifying and weighing business success attributes for a desired business segment and business segment requirements for a proposed business, identifying candidate locations, calling to devices to request attribute data for the business success attributes, obtaining success rates and attribute data for other businesses, ranking the candidate locations on anticipated success of the proposed business, and generating digital documents informing of the candidate locations, providing at least some of the attribute data, and identifying a preferred location, of the candidate locations, for the proposed business. Aspects also include refining a database indicating the business success attributes, weights thereof, and business segment requirements applicable to different business segments, based on historical performance of businesses in the different business segments to identify relevant business success attributes and relative importance thereof as an indicator of business success.

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Hortolandia, Brazil

Chee Y Lai