Microsoft Technology Licensing, LLC

Yahoo! Inc.

Linkedin Corporation

Chavdar Botev

Shirshanka Das

Kapil Laxmikant Surlaker

Bhaskar Ghosh

Lin Qiao

Min Tu

Sunil Nagaraj

Yinan Li

Lei Gao

Issac Buenrostro

Jemiah Westerman

Narasimha R Veeramreddy

Sangeeta Singh

Ying Dai

Kenneth D Goodhope

Sahil Takiar

Jean-Luc Vaillant

Ziyang Liu

Mitch Stuart

In order to ingest data from an arbitrary source in a set of sources, a computer system accesses predefined configuration instructions. Then, the computer system generates a dynamic data-ingestion pipeline that is compatible with a Hadoop file system based on the predefined configuration instructions. This dynamic data-ingestion pipeline includes a modular arrangement of operators from a set of operators that includes: an extraction operator for extracting the data of interest from the source, a converter operator for transforming the data, and a quality-checker operator for checking the transformed data. Moreover, the computer system receives the data from the source. Next, the computer system processes the data using the dynamic data-ingestion pipeline as the data is received without storing the data in memory for the purpose of subsequent ingestion processing.

Dynamic data-ingestion pipeline

A method of maintaining a data store is disclosed. The data store is distributed across a plurality of storage provider instances, including a master storage provider instance and a plurality of additional storage provider instances. A master data log is updated to reflect a change to the data store. The master data log is synchronized with a plurality of replicas of the master data log. The change is propagated across the plurality of additional storage provider instances based on an analysis of the replicas.

Middleware data log system

An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids.

Bid gateway architecture for an online advertisement bidding system

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Sunnyvale, CA, United States of America

Chavdar Botev