Hello-hello, Inc.

Cy Research, Inc.

Charles E Young

Christopher Charles Young

Paul E Young

Apparatuses and methods for measuring audience response to a presentation such as an advertisement. Software is trained using a feedback loop to correlate biometric data, such as eye tracking, facial recognition, or pupil dilation, with emotion, attention, memory, and/or meaning remembered by a viewer as measured by methods related to the Picture Sorts technique. The trained software then enables a device that uses biometric measurement to detect and measure such qualities in a viewer as the presentation is being viewed. In this way, unlike existing systems, the attention, memory and both primary and compound emotions of the viewer can be measured, enabling key moments of the presentation to be detected.

Automated systems for improving communication at the human-machine interface

An apparatus and method for displaying viewer reactions to a display object. The display object is divided into a plurality of spatial regions, viewer reactions are collected to an exposure to the display object and correlated with the spatial regions, and the display object is displayed with an aspect of the display of each spatial region being a function of the viewer reactions for the region.

Portrayal of human information visualization

An automated method of and system for collecting and displaying audience recognition information concerning a video presentation, comprising: displaying a video presentation to a plurality of subjects; inquiring of each of the subjects by computer means whether each of a plurality of still images from the video presentation are recognized by each of the subjects; for each of the images, tabulating a percentage of the subjects reporting recognition of the image in inquiring; and automatically generating by computer means a graph comprising each of the images, wherein a position of each of the images on the graph is determined by the corresponding percentage generated in tabulating.

Audience attention and response evaluation

An apparatus and method for training and testing human judgement concerning one or more complex human activities. Computer storage and access of a plurality of audio/visual presentations and corresponding measures of performance is provided, the presentations are played back and users are required to rank the audio/visual presentations. User rankings are compared against the corresponding measures of performance, and scores are tabulated for one or more users.

Growing community of inventors

Albuquerque, NM, United States of America

Charles E Young