Arachnid, Inc.

Charles D Rentmeesters

John R Martin

An electronic devices executes from memory an advertising multimedia segment structure that includes a command segment storing multimedia commands that in turn invoke multimedia effects and that is supported by a definition segment that invokes the command segment. The definition segment also includes argument definitions for the tokenized arguments in the command segment. The command segments are protected against alteration by encryption, while the definition segments are alterable to provide locally customized advertisements in accordance with the tokenized arguments in the command segments. A library of downloadable command segments provides predefined advertisements, displays, and the like for the electronic device.

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Madison, WI, United States of America

Charles D Rentmeesters