Google Inc.

Charbel Zaarour

Lianxiao Qiu

Han Tran

Guilherme Puglia

Stephen Paul Ganem

Loc Thi Bao Do

Eric Joshua Burley

Systems, methods, and computer readable storage media that may be used to receive, by a publishing platform, one or more first data events associated with first content of a first content provider and one or more second data events associated with second content of a second content provider, generate, by the publishing platform, multiplexed data by multiplexing the one or more first data vents and the one or more second data events, and communicate, by the publishing platform, the multiplexed data to a de-multiplexer of an analytics system, wherein the de-multiplexer de-multiplexes the multiplexed data into the one or more first data events and the one or more second data events, communicates the one or more first data events to a first endpoint associated with the first content provider, and communicates the one or more second data events to a second endpoint associated with the second content provider.

Systems and methods for multiplexing and de-multiplexing data events of a publishing platform

Systems and methods of passing data via resource identifiers for resources are provided herein. A data processing system can receive a first request from a client device responsive to an interaction with a content item presented on a first resource. The content item can include a resource identifier referencing a second resource accessible via an application to be installed. The first request can include the resource identifier and a device identifier. The data processing system can receive a second request from the client device responsive to an execution of the installed application. The second request can include the device identifier and an application identifier. The data processing system can determine that the application is to receive the request identifier. The data processing system can provide the resource identifier to direct the application to access the second resource for presentation via the application.

Passing of data via deep links for application components

Growing community of inventors

Mountain View, CA, United States of America

Charbel Zaarour