Groundhog Inc.

Chaochi Chang

The disclosure provides a method for performing marketing to a telecommunication device and an advertisement server. The method includes: providing a specific advertisement via a specific advertisement carrier, wherein the specific advertisement carrier is disposed at a specific address; in response to determining a specific telecommunication user of a specific telecommunication device has seen the specific advertisement, obtaining an advertising identifier corresponding to the specific telecommunication device; and performing a marketing operation to the specific telecommunication device based on the advertising identifier corresponding to the specific telecommunication device.

Method for performing marketing to telecommunication device and advertisement server

The disclosure provides a method for predicting a user object in a real time bidding and an advertisement server. The method includes: obtaining telecommunication data, and building a user behavior model based on the telecommunication data by using at least one of machine learning algorithms; receiving a bid request comprising an advertisement identifier which does not have at least one of an identifier field of a certain user object and an advertisement-related identifier from an advertising trading platform; and predicting a first candidate identifier of a first user object corresponding to the bid request according to the advertisement identifier through the user behavior model.

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Taipei, Taiwan

Chaochi Chang