Conviva Inc.

Chang Sun

Ningning Hu

Lei Cao

Establishing a data store of content metadata includes receiving, from a content player executing on a client device, an indication of content played by the content player, the indication comprising one or more pieces of metadata associated with the content. It further includes selecting a set of one or more rules applicable to parsing the metadata associated with the content. It further includes processing the metadata at least in part by applying the selected parsing rules to at least a portion of the metadata associated with the content. It further includes storing, to a data store, at least some of the processed metadata associated with the content.

Growing community of inventors

Beijing, China

Chang Sun