Samsung Electronics Co., Ltd.

Chandan Pramanik

Sailesh Kumar Sathish

Balaji Nerella Venkataramana

Sandeep Kumar Soni

An apparatus and method for tracking content are provided. The apparatus is an electronic device that includes a communication circuit and a processor electrically connected to the communication circuit. The processor may be configured to receive information about a tracking target item from an external electronic device, to receive content from a content provider, determine a degree of semantic similarity between the tracking target item and the content, generate at least one update related to the tracking target item, based on the degree of semantic similarity, and send the at least one update to the external electronic device.

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Bengaluru, India

Chandan Pramanik