Facebook, Inc.

Chamath M Palihapitiya

Mark E Zuckerberg

Andrew Garrod Bosworth

Adam Edward D'Angelo

Justin M Rosenstein

Yun-Fang Juan

Timothy A Kendall

Yishan Wong

Matthew R Cohler

Robert Kang-Xing Jin

Mary Graham

Erick Tseng

Adam D'angelo

Matthew Nicholas Papakipos

David Braginsky

Robert Kang Xing Jin

The automatic transmission of communications between a mobile device and a social networking system is regulated based on the communication mode of the mobile device. A communication for transmission between the mobile device and the social networking system is detected. A communication switch setting, such as a switch position, is determined for the mobile device. A communication mode for the mobile device is determined based on the communication switch setting. For example, if the switch is in a first position, the mobile device is determined to be in a social mode. Likewise, if the switch is in a second position, the mobile device is determined to be a manual mode. If the mobile device is in the social mode, the communication is automatically transmitted. If the mobile device is in the manual mode, the communication is transmitted only in response to authorization from the user of the mobile device.

Social mode for managing communications between a mobile device and a social networking system

In one embodiment, a geo-social networking system records location data of a user, generate a set of recommendations based on the user's location data, and present one or more recommendations of the set of recommendations to the user based on the user's current location.

Dynamic recommendation in geo-social networking system

In one embodiment, a method includes receiving an indication of a reward-generating event comprising an action performed by a first user of a social-networking system in response to an advertisement. The advertisement may have been selected by the social-networking system based at least in part on a bid amount from an advertiser. The method may further include updating a social graph of the social-networking system based on the reward-generating event, wherein updating the social graph comprises adding an edge connecting a first node to a second node corresponding to the advertisement or an entity associated with the advertisement. The method may further include determining and allocating a first portion of the bid amount to allocate to the first user and a second portion of the bid amount to allocate to the social-networking system based on the reward generating event.

On-line advertising with social pay

A social networking system generates socially-relevant stories for a user based on actions taken by other users to whom the user is connected. The social networking system may receive a request for a sponsored story for a viewing user and may select information about one or more actions performed by one or more users to whom the viewing user is connected to identify one of a plurality of candidate information for a sponsored story based on one or more criteria (e.g., affinity of the viewing user for the candidates, expected value for the candidates, etc.). The social networking system may also generate the sponsored story and generate a feed comprising the sponsored story and news stories (e.g., non-sponsored stories) about one or more users of the social networking system with whom the viewing user is connected. This feed may be provided for display to the viewing user.

Social advertisements and other informational messages on a social networking website, and advertising model for same

In one embodiment, a method includes receiving an indication of a reward-generating event associated with an advertisement. The reward-generating event includes an action by a user in response to the advertisement being presented to the user. The method also includes determining based at least in part on the action by the user a reward to allocate to the user for the reward-generating event.

A social networking system generates socially-relevant ads for a user based on actions taken by other users to whom the user is connected. These may be actions taken on, and determined by, an external system, information about which actions can be received by the social networking system and used for matching to an advertisement request. The social networking system may determine a social context for advertising to a user based on the action and may generate an advertisement for the matched ad request that includes an informational message communicating the social context (i.e., an ad with the information message appended to it, a news story for the informational message, etc.). The ad may be targeted to the user based on user affinity for the ad, based on an object interacted with or an action taken by the user's connections on or external to the social networking system, among other criteria.

Social advertisements based on actions on an external system

A social networking system generates socially-relevant stories for a user based on other users (e.g., based on actions taken by other users) to whom the user is connected. These socially-relevant stories, including news stories, social advertisements, etc., may be presented on a web page within a domain of an external system that is different from the domain of the social networking system. When a web page from an external system is requested for a viewing user, the social content about other users who are connected to the viewing user may be provided by the social networking system for that viewing user. This personalized social content may be presented in a frame (e.g., an iframe) of the external web page rendered and provided for display to the viewing user.

Growing community of inventors

San Francisco, CA, United States of America

Chamath M Palihapitiya