Accenture Corporation

Accenture Global Services Gmbh

Chad S Holmes

Eric A Portman

Michael John Burgiss

Michael L Gailey

Angela King Smith

Stephen L Dempsen

Vinny Wai-yan Che

Ashton F Pitts Iii

Vinny Wai-Yan Che

Ashton F Pitts

Ashton F Iii Pitts

Eric A Portmann

A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request.

Passive mining of usage information in a location-based services system

The present invention discloses a method and system for creating advertising content and business listing content in a location-based services system. An advertising campaign or a business listing is created with a business remote terminal using a campaign management interface application or a business profile interface application. The advertising campaign or business listing is then transmitted to an advertiser portal. The advertiser portal then directs the advertising campaign or business listing to a create campaign application or a business profile application for processing. The advertising campaign or business listing is then stored in a business database or a business profile database using a data access component.

Advertising campaign and business listing management for a location-based services system

A system and method for tracking purchases in a location-based services system is disclosed wherein a request for information on a particular product is received from a consumer using a remote terminal. A geographically tailored response to the request is then generated with the location-based services system. At least one offer is then displayed to the consumer based on the geographically tailored response. An acceptance of a respective offer made by the consumer is then processed by the location-based services system and information is stored about the transaction in a usage data file or database.

Location-based services system

Tracking purchases in a location-based services system

A method and system for routing call failures in a location-based services system. A remote terminal is connected to a location-based services system and is used to generate a voice-based tailored request for information. The voice-based tailored request for information is interpreted with a voice recognition application and a natural language processing application. If the voice recognition application or the natural language processing application fail to determine the meaning of the tailored request for information to a predetermined level of accuracy then the remote terminal is routed to a call center.

Routing call failures in a location-based services system

The present invention discloses a method and system for providing location-based services to a remote terminal that is connected to various types of communication systems. A tailored request for information is generated with the remote terminal. In addition, a geographic indicator associated with the remote terminal is also generated in the preferred embodiment. The tailored request for information and the geographic indicator are transmitted to a location-based application server. A structured response to the tailored request for information is generated with the location-based application server, wherein the structured response is based on the geographic indicator of the remote terminal. The structured response is the transmitted to the remote terminal using one of several different types of communication protocols and/or mediums.

Location-based services

Method for passive mining of usage information in a location-based services system

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Atlanta, GA, United States of America

Chad S Holmes