Google Inc.

Googole, Inc.

Chad Lester

Eric Hugh Veach

Ben Smith

Edward Lyle Karrels

The tracking of ad selections (such as ad clicks for example), and/or rich levels of ad performance may be facilitated by encoding one or more ad properties in a click URL of the ad. An intermediate URL server may be used to decode such ad properties when the ad is selected. Ad properties may include a rendering attribute of the ad; a geolocation to which the ad was served; information pertaining to advertiser charges, etc.

Encoding AD and/or AD serving information in a click URL

A system detects spamming. The system identifies normal users visiting a web site and determines an occurrence of spamming on the web site based at least in part on the identified normal users.

Systems and methods for detecting click spam

The tracking of ad selections (such as ad clicks for example), and/or rich levels of ad performance may be facilitated by encoding one or more ad properties in a click URL of the ad. An intermediate URL server may be used to decode such ad properties when the ad is selected. Ad properties may include an identity of the ad; an identity of the advertiser; and/or various other ad serving parameters.

Encoding ad and/or ad serving information in a click URL

Ads may be promoted to a more preferred ad spot type and/or demoted to a less preferred ad spot type in a manner that maximizes or increases their economic values and/or their utility to their audience. Such promoting and/or demoting may be done based on accepted ad monetary amount information and/or ad performance information.

Growing community of inventors

Redwood City, CA, United States of America

Chad Lester