The Nielsen Comapny (us), LLC

Cesar Arocho

Jonathan Lee Sullivan

Michael D Morgan

Logan Thomas

Andrew Stannard

Calvin James Bissett

Kali Bogovich

Methods, systems, articles of manufacture, and apparatus are disclosed to map client specifications to standardized characteristics. An example apparatus includes a cluster identifier to cluster client databases into client clusters based on a threshold quantity of overlapping universal product codes (UPCs) between respective ones of the client databases, a characteristic analyzer to identify custom characteristics from the respective ones of the client clusters, ones of the custom characteristics having dissimilar nomenclature, and a graph builder to cluster the ones of the custom characteristics based on a similarity metric, and normalize the ones of the custom characteristics as a proxy characteristic, the proxy characteristic having a common nomenclature to represent the ones of the custom characteristics, the characteristic analyzer to enable improved product marketing analysis by replacing dissimilar nomenclature with the proxy characteristic.

Growing community of inventors

Chicago, IL, United States of America

Cesar Arocho