Xerox Corporation

Palo Alto Research Center Inc.

Celia Chow

Eric Peeters

Marc E Mosko

Richard H Bruce

Ana Claudia Arias

Ross D Bringans

Nitin S Parekh

Lawrence Lee

Linda Jacobson

Susan (Susie) Mulhern

David Weinerth

Lance M Myers

Bo Begole

Lisa Fahey

A system and method for providing print advertisements is presented. A target audience is assembled from characteristics about readers. Advertising content is targeted to the target audience. The characteristics of the target audience are analyzed against the advertising content to identify potential advertisers. At least one of the potential advertisers is selected. At least one print advertisement for the selected advertiser is included on the document.

System and method for providing print advertisements

A symmetrical accounting method and apparatus uses a DSA agent within each node of a computer network. The agents monitor their respective nodes for outgoing and incoming transactions and transparently generate accounting data upon detecting the transactions. The accounting data is temporarily cached for later downloading to an accounting database. The method and apparatus is adaptable to a variety of accounting information through the use of verb sets and user modifiable extension records. The method and apparatus is symmetrical because accounting information is collected on both sides of a transactional conversation or object method to object method call.

Transaction/object accounting method and system

Growing community of inventors

Palo Alto, CA, United States of America

Celia Chow