Overstock.com, Inc.

Catherine Diaz

Bradford Hardy Johnson

Michael David Breitenbeker

Jessica Leigh Hughes

Joshua Lloyd Selleneit

Systems, programs, non-transitory computer readable mediums, and methods of managing multiple and concurrent online advertising campaigns to eliminate user fatigue are disclosed. In particular, a campaign management server generates multiple target lists of users from a data warehouse for a plurality of pre-defined online advertising campaigns. The users on the target lists are selected to receive electronic communications, such as email or text, containing advertisements based upon target profiles associated with the campaigns as determined by marketing objectives. The advertising campaigns are prioritized such that users on a target list of a higher prioritized campaign are suppressed from lower prioritized campaigns in order to insure that the users receive a predetermined number of electronic communications within a set time frame.

Growing community of inventors

Salt Lake City, UT, United States of America

Catherine Diaz