Google Inc.

Carolyn R Marshall

James Edward Stewart

Linus Page Chou

Jacob Burton Matthews

Eric W Ewald

James Hyunsoo Koh

Paul J Baker

Maciej Babinski

Jonathan Klem

Jige Yu

Andrey Petrov

Paul Sliwowski

A system for user association attribution may include one or more processors and memory. The one or more processors may receive information pertaining to relationship events that each correspond to a participant and one of several entities in a social network, allocate, for each relationship event, attribution values to touchpoints accessed by the corresponding entity prior to the relationship event. The processors may further determine a weight for each of the attribution values allocated to each of the touchpoints, where the weight for each of the attribution values is based at least in part on each of the relationship events for which each of the attribution values was allocated, generate an aggregate attribution value for each of the touchpoints based at least in part on the weighted attribution values allocated to each of the touchpoints, and provide, to the participant, each aggregate attribution value generated for each of the touchpoints.

User association attribution system

Growing community of inventors

Stratford, Canada

Carolyn R Marshall