I2 Technologies Us, Inc.

Webad Campaign Analytics, LP

Carolyn C Faour

Neil K Dholakia

Bruce C Macartney-Filgate

William Lance Eason

Paul Anderson

Avi Bedi

David Harvey

Edelmiro Perez, Jr

Richard Primeaux

Events generated by customer interaction during an internet-based session are made available for use by a system for tracking the effectiveness of web advertising campaigns. Event occurrences are collected for evaluation to determine whether campaign goals are being met. Campaigns are defined by rules indicating which ad content is to be displayed to which customers. Event types to be reported are selected depending on the needs of the particular campaign.

Web campaign promotion system and method

A system and method for handling work items creates a work item object for each work item entered into the system. Each object maintains information regarding its state, and its type. Work items are maintained in queues, and each work item contains information identifying the queue it is in. Business processes, which may be controlled by people or automated modules, take items from queues, and perform actions on them. Actions modify the state of an item, and can alter its data. An item persists until the work it represents is completed.

System and method for handling a unit of work

A system for running applications such as may be used over the internet separates the logical workflow processes of the application from views presented to a user. Separate process flow modules are used to provide state code for executing transactional applications. Logical views are designated by these modules in response to user input. Actual views presented to a user are derived from these logical views according to the status of the user and the communication channel over which the transaction is being performed. Process flow modules can be reused with different sets of user interface views to provide a variety of user interfaces without significant recoding.

Workflow encapsulation in stateless environments

A system for customizing user displays on a computer includes the generation of events by an event handler in communication with executing applications. By registering for selected events, and groups of events, a user may have certain notifications sent to their desktops. Available types of notifications may be categorized, and users can customize their notification window by selecting events, and categories of events, from those available.

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Austin, TX, United States of America

Carolyn C Faour