Netflix Inc.

Carlos Gomez Uribe

Michael Todd

Ehtsham Elahi

Aish Fenton

A computer-implemented method and a system for implementation the method are provided. The method includes receiving user activity data for a first set of users of a streaming media system, in which the first set of users having access to a first catalog. Additional user activity data for a second set of users is received. The second set of users has access to a second catalog, which includes media items also present in the first catalog. The second catalog further includes an exclusive media item that is not included in the first catalog. A probability that a user of the first set of users would play the exclusive media item if presented by the streaming media system with the exclusive media item is determined. Information is provided to a user of the second set of users as a recommendation to play the exclusive media item based on the probability.

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Los Gatos, CA, United States of America

Carlos Gomez Uribe