The Nielsen Comapny (US), LLC

Carleton W Spaulding

Perry Joseph Fisch

Leslie A Wood

Sean C Breedlove

Robert J Fischer

Subramaniam Satyamoorthy

Methods, apparatus, systems and articles of manufacture are disclosed to generate a media rank. An example disclosed method includes (a) identifying households in which the product of interest was purchased, (b) calculating consumption factors for respective ones of the households based on a consumption total of the product of interest for the corresponding household and a household weight, (c) selecting first candidate media of interest, (d) calculating a rating value indicative of a relevance of the product of interest to the candidate media of interest based on the mathematical product of the consumption factor and a viewing time for corresponding ones of the households, (e) repeating (c) and (d) for second media, and (f) ranking the first and second media for the product of interest.

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Schaumburg, IL, United States of America

Carleton W Spaulding