Paypal, Inc.

Carla Lee Capps

Frank Anthony Nuzzi

Sriram Ramakrishnan

Adam Dustan

Keith Burns

Justin Scott Lowery

Mark Robert Shulman

Francisco Ulises Garcia Martinez

Dynamic web content personalization may be used to alter a web page such that two different people who view that web page do not see the exact same content on that page. The present disclosure includes techniques that allow a web page to be structured, via underlying source code, so that content can be dynamically generated based on a user transaction history. Further, dynamic content customization can effectively change the layout and functionality of a web page in ways not previously contemplated. For example, different control elements may become accessible based on a particular contextual user profile assigned to a user based on a transaction history. Modular content modules may also have a different appearance for different users.

Dynamic web content based on contextual profile

Growing community of inventors

Austin, TX, United States of America

Carla Lee Capps