Adobe, Inc.

Cameron Chris Michaelson

Kevin Gary Smith

Natalee A Villa

Techniques and system are described for a real time bid platform to control output of digital marketing content to a potential consumer. In an example, impression data is generated by a physical retail environment or mobile device of the potential consumer based on a determined location of a user within a physical retail environment. The impression data is used by a digital marketing system to expose bid opportunities to a plurality of advertiser systems via the real time bid platform. The advertiser systems then generate bids based on impression data described as part of the bid opportunity, and may also be based on additional information the advertiser systems have about the potential consumer obtained from third-party systems. The bids are then used as a basis to control output of digital marketing content to the potential consumer.

Digital marketing content real time bid platform based on physical location

Methods, systems, and non-transitory computer readable storage media are disclosed for dynamically generating discounted product digital notifications based on remaining product shelf life. For example, in one or more embodiments, the disclosed system determines an expiration date or a target product available for purchase from a merchant. Additionally, in one or more embodiments, the disclosed system utilizes a machine-learning model to dynamically generate discount prices for the target product over time based on the expiration date. In one or more embodiments, the disclosed system identifies a client device of a customer and provides a discount price for the target product for a given time window to the client device of the customer.

Growing community of inventors

Heber City, UT, United States of America

Cameron Chris Michaelson