The Nielsen Comapny (us), LLC

Nielsen Consumer LLC

Innerscope Research, Inc.

Caleb J Siefert

Carl D Marci

Ravi Kanth V Kothuri

Brian Levine

The present disclosure relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.

Short imagery task (SIT) research method

The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.

Method and system for predicting audience viewing behavior

The present invention relates to biologically and behaviorally based methods of measuring audience response to a short stimulus.

Growing community of inventors

Ann Arbor, MI, United States of America

Caleb J Siefert