Qualtrics, LLC

Bryce Winkelman

Evan Paul Child

Nicholas Perona

The present disclosure is directed toward systems, methods, and computer-readable media for determining an impact of digital content by administering a digital survey. In particular, the systems described herein generate a survey administration packet for distribution together with digital content. The survey administration packet causes a respondent client device to perform various functions, including detecting a trigger event and replacing a presentation of digital content with a presentation of a digital survey question. The systems and methods also generate survey results indicating an impact of the digital content based on received digital survey responses.

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Lehi, UT, United States of America

Bryce Winkelman