Verizon Media Inc.

Advertising.com LLC

Facebook, Inc.

Yahoo Ad Tech LLC

Oath (americas) Inc.

Lightningcast LLC

Bryan Slavin

G Thomas Des Jardins

Jeffrey Dalton Porter

Paul Miller

Vinayak Raghuvamshi

Mark Westling

David Markley

At times, it may be desirable to determine that a client system is, or to determine the number of client systems that are, presenting particular dynamic content when an auditable event occurs in the dynamic content. One manner of making the determination may include accessing presentation time information that indicates the time(s) at which one or more client systems present particular dynamic content and accessing event time information indicating the time(s) at which one or more auditable events occur in the dynamic particular content. Based on the presentation time information and the event time information, it may be possible to determine that a client system is, or to determine the number of client systems that are, presenting particular dynamic content when an auditable event occurs in the dynamic content.

Systems and methods for monitoring the display of electronic content on client devices

The amount of dynamic content consumed by an audience at one or more locations in one or more content sites may be determined. This information may then be used by an inventory management system to forecast or estimate the future available advertising inventory at the locations. When the entity receives an insertion order, the entity may use the forecasted advertising inventory to help determine the locations to which the campaign should be allocated and when the advertising campaign should be scheduled so that the requirements of the advertising campaign can be met.

Managing advertising inventory

Auditing of content related events

A client-side advertising application may work with an advertising back-end and a content downloading system to perform one or more of the following functions: download advertising content, manage the downloaded advertising content, define the user experience, facilitate the dynamic insertion of the downloaded advertising content into or around downloaded programming content, and ensure auditing messages are sent to an auditing server.

Controlling user experience

Programming media and advertising media may be presented in a manner that approximates or equals a target ratio. In one implementation, a total temporal length of one or more programming media segments is accessed after the user has selected the programming media segments. One or more advertising media segments are then selected. The advertising media segments have a total length that is based on the total temporal length of the programming media segments and a target temporal ratio between programming media and advertising media. The client system may present the one or more selected advertising media segments.

Advertising content delivery

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Rockville, MD, United States of America

Bryan Slavin